The main motive of advertisements is to provide information to the public but if we look at how brands use advertisements today we can clearly see how the definition is changing. It has become more about how much of a relatable and good an ad is rather than informing. Brands play ad wars to market their product over each other, they mock their rivals, create memes and even reply to famous comments for that reason. It has few benefits, it gives the brand incentive to connect with their customers and create more demand for the product. Advertisements ensure sectoral growth, for example, if Burger king puts up an ad regarding burgers then it not only provides customers to Burger king but also Mac Donald's since the ad is about burgers and consumers have preferences. But there are some negatives to modern advertisements, one of them is misleading the consumer. Due to attractive advertising consumers are mislead into buying a product which may not be of good quality. Same can also happen sector wise, let's take the same Burger King example, even though the ad creates craving for burgers but burger is lastly a fast food item and is not good for the health. This is a very general example but there are more complexities to it in the real economy.